Go left.

Anyone can make a website now. The machines will write your words, choose your colors, suggest your layout. And it will be fine. Functional. Forgettable.

The tools promise relief from tedium. They do, but they're also being mistaken for the work itself. This is why everything looks the same. Same layouts. Same art. Same voice. A food court. Endless options, nothing worth remembering.

Here's the thing: every real movement — in design, art, music, culture — started as a reaction. The interesting stuff comes from friction. From restraint. Not from endless possibilities.

Which means this is your moment.
While everyone rushes right, you can go left.

I'm not against the tools. I use them too. I'm against the sameness. The quiet removal of the maker from the made. Working together means spending extra days on decisions now so the competition is still catching up a year from now.

Every project is a chance to push back. To build something that looks like it came from someone.

Because it did.

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